Sunday, September 26, 2010

Week 5 - Headlines and Hypertext

Carl Williams - JoMC 711 Week 5 (Sept. 20‐26)
1. Three examples of poorly worded headlines 



Problem: Awkward. Heading is passive.
Solution:  Potomac River is Cleaner, Doubts Continue of Anacostia River’s Progress
Source:  dc.guestofaguest.com, September 15, 2010, 

Problem: Awkward. Does she have a selection of rehabs to choose from?
Solution:  Lindsay Lohan will return to rehab after failed drug test, source says
Source:  CNN.com, September 26, 2010, 

Problem: It makes a mockery of the dogfighting charges that landed Vick in jail
Solution:  Michael Vick Advances to Eagles Starting Quarterback: A Story of Redemption
Source:  bleacherreport.com, September 24, 2010,


2. A Web articled that can be improved by using lists. 

Updated 8/16/2010
By Stan Schroeder, Mashable
If you click on the link, you'll land on an elaborate Facebook dislike button "install" page (note that if the dislike button were real, you wouldn't need to install it; Facebook would automatically add it to user profiles). If you follow the instructions, you'll be asked to give the app permission to run, after which you'll be asked to complete a survey, similar to the surveys found in many other scams we've seen recently.
Interestingly enough, the app ultimately points you to an existing Firefox add-on called FaceMod, which dubs itself the "Facebook Dislike Button (the Original)," but the add-on doesn't seem to be connected to the scam. We haven't verified whether the add-on works as advertised or if it's dangerous, but one thing is certain: It is not coming from Facebook and it is not an official Facebook dislike button.
As usual, we advise you not to click on suspicious links on Facebook, especially if they promise something that sounds impossible or unlikely. Do not give away your personal information, unless you're absolutely sure why and who you're giving it to. If you've fallen for the scam, remove the offending app(s) from your Facebook profile; furthermore, remove the related message from your status, News Feed, and your Likes and Interests in the "Edit my Profile" menu.

Beware the fake dislike button on Facebook (After)

By clicking on the link you will:
  • Land on an elaborate Facebook dislike button "install" page (note that if the dislike button were real, you wouldn't need to install it; Facebook would automatically add it to user profiles). 
  • If you follow the instructions, you'll be asked to give the app permission to run, after which you'll be asked to complete a survey, similar to the surveys found in many other scams we've seen recently.
  • The app ultimately points you to an existing Firefox add-on called FaceMod, which dubs itself the "Facebook Dislike Button (the Original)," but the add-on doesn't seem to be connected to the scam. We haven't verified whether the add-on works as advertised or if it's dangerous, but one thing is certain: It is not coming from Facebook and it is not an official Facebook dislike button.
To reduce the risk of online viruses, we advice you to:
  • Do not to click on suspicious links on Facebook, especially if they promise something that sounds impossible or unlikely. 
  • Do not give away your personal information, unless you're absolutely sure why and who you're giving it to. 
  • Remove the offending app(s) from your Facebook profile if you've fallen for the scam; furthermore, remove the related message from your status, News Feed, and your Likes and Interests in the "Edit my Profile" menu.

3. Re‐write the headline for your Chapter 1 writing sample.

Fueled by a Family Bond


4. Write three headlines for the segment below.

Headline (8 words)


China Defends Food Quality While Improving Safety Regulations
Headline (6 words)
American Regulators Dispute Chinese Food Safety
Headline and Subhead (6 words: 8 words)
China Defers United States Meat Imports: Food Safety Regulations Questioned Due to Failed Inspections

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